To identify business opportunities in a systematic fashion Delphi Corporation, a US supplier of mobile electronics and transportation systems, employed MAPS. An Envisioning Team conducted workshops in North America, Europe, Asia-Pacific, and South America, which included cross-functional and cross-divisional constituencies as well as external sources of knowledge from industry and academia. At the workshops global…

BPIR Categories

2.1.2 Identify economic/industry trends
2.1.9 Assessment of the internal/external environment
2.2.4 Formulate and review business unit strategy

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