The Strategic Planning Process (SPP) at Medrad Inc, a US high tech manufacturer and winner of the 2010 Malcolm Baldrige National Quality Award, incorporated three time horizons. A 10-year horizon focussed on longer-term vision and strategy, market development, and revenue forecasting. A 5-year horizon focussed on portfolio planning and product Iifecycle management. Annual planning translated the longer-term plans into an action plan for the year ahead. Medrad followed an 8-step SPP that began mi...
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