In 2005 General Electric, a US based technology and services conglomerate, recognised sustainability was a business opportunity and set up an Ecomagination unit to identify and offer environmental solutions. Employees identified where energy savings could be found and managers began to be measured on how much energy savings they had achieved. The Ecomagination unit targeted executives to build its business across divisions and sold the solutions within the company, including projects installing...

BPIR Categories

12.1 Formulate environmental management strategy
12.9 Implement sustainable business strategies

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