In May 2005, General Electric, a US based manufacturer of consumer and industrial products, launched Ecomagination, a company-wide business strategy to address global environmental challenges and drive growth. The project followed GE's commitment to imagine and build innovative solutions that benefited customers and society with products ranging from energy efficient, compact fluorescent light bulbs and high-efficiency clothes washers to hybrid locomotives and high-efficiency gas turbines. By 20...

BPIR Categories

12.9 Implement sustainable business strategies
12.1 Formulate environmental management strategy
2.1.7 Understand ecological concerns

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