In 1998, Design Mobel (NZ) Ltd, a well established company that designs, manufactures and markets (70% export) fine quality furniture (predominantly bedroom furniture), was interviewed by a 'Best Practice' survey team. A SWOT (strengths, weaknesses, opportunities and threats) analysis was held with staff annually. The results were reviewed by senior management in setting company goals and outputs. Staff felt involved in the direction of the company through inclusion in SWOT analysis. The company...

BPIR Categories

1.2.1 Product strengths/weaknesses/opportunities/threats
2.1.9 Assessment of the internal/external environment
2.2.1 Obtain stakeholder input into strategy formulation
8.2.4 Leadership relationships with suppliers and partners

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