Dell Computer Corp. (USA) applied SWOT Analyses to support sound business strategies. Dell found that its key : - strengths were direct selling and lower retail costs; - weakness was lack of strong dealer relationships; - opportunities were convenience, one-stop shopping, and the Internet marketing channel; - threat was its weak position with dealers because of a weaker brand name. This analysis resulted in Dell’s business strategy including mass customisation combined with just-in-time manuf...

BPIR Categories

2.1.9 Assessment of the internal/external environment
1.2.1 Product strengths/weaknesses/opportunities/threats

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