Delta Airlines Incorporated (USA) identified through a SWOT analysis that 20% of its customers experienced flight delays. Instead of seeing this as positive i.e., 80% do not experience these delays, Delta decided that the 20% could be used by competitors to threaten their market share. As a result a decision was by Delta to invest…

BPIR Categories

1.2.2 Service strengths/weaknesses/opportunities/threats
2.1.1 Analyse & understand competition

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