In tough economic times Aéropostale improved its market share from 8 percent in 2005 to 11 percent in 2009. Aéropostale designs and sells casual apparel and accessories targeting the mid-teens market. Typical merchandise included graphic T-shirts, tank tops, sweatshirts, sweaters, jeans, outerwear and accessories such as sunglasses, belts, socks and hats sold in stores located within shopping malls. The company also held special sales events on college campuses. Aéropostale was also expandin...

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