To ensure a team came up with new market ideas a US company utilised the learning available among all members. Every member took turns being the teacher about their point of view, and the assumptions behind their ideas. This enabled the team to build new ideas together and to include things that not one of them could have done alone. The team used these experiences when changes were needed as each member could then anticipate where the other members were coming from. The team learning from each...

BPIR Categories

9.4.7 Develop team competencies
3.2.1 Translate customer needs into product requirements
1.2.3 Identify new innovations that meet customer needs

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