To ensure a team came up with new market ideas a US company utilised the learning available among all members. Every member took turns being the teacher about their point of view, and the assumptions behind their ideas. This enabled the team to build new ideas together and to include things that not one of…

BPIR Categories

9.4.7 Develop team competencies
3.2.1 Translate customer needs into product requirements
1.2.3 Identify new innovations that meet customer needs

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