The Scope of Customer Relationship Management at Singapore’s Ministry of Manpower (MOM), a government department responsible for manpower policy, ensured that customers’ needs were consistently met, and their perspectives were incorporated into MOM’s strategic plans and initiatives. The scope incorporated the management of both touch points and reviews of customer requirements and feedback. Touch point…

BPIR Categories

1.3.1 Build customer relationships
1.3.3 Review customer relationship approach

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