In the article, Stephen Watts, director of web marketing at BMC Software, discusses the VSEM strategy framework or tool, which embodies four steps that harmonise the strategy process between everyone who is involved in managing its deployment. This framework encourages one common language and process to remove clutter and confusion throughout deployment. Watts uses a Cisco case study to support his explanation: Cisco is a leading IT, networking and cybersecurity solutions organisation and a lead...

BPIR Categories

15.1.1 Strategy success measures & performance indexes
2.2.3 Develop vision and/or mission
2.2.4 Formulate and review business unit strategy
2.5.1 Communicate policies & strategies
2.5.2 Develop & set organisational goals
2.5.3 Develop and deploy action plans & projects
9.2.2 Define & align work outputs & metrics

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