Spectra-Kote, a US producer of Coatings and Coated Papers, realised the wax-coated corrugated shipping cartons used by retail grocery chains for shipping meat, seafood, poultry, and produce had to be landfilled, and cost retail grocers nearly $300 million in disposal fees, they developed a waterproof paper that eliminated the waxing process entirely. However their approach that the fastest channel to market was through the major integrated paper manufacturers did not pay off in new sales. The co...

BPIR Categories

14.1.5 Analyse performance data.
14.1.6 Communicate and use analysis findings

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.