To reduce transportation costs, delivery distances and CO2 emissions, Ocean Spray, a US growers cooperative, partnered with a competitor, Tropicana, to supply its markets in the Northeast US, Tropicana shipped orange juice by train from Florida to New Jersey and Tropicana was paying to send them back empty. One of Tropicana’s logistics suppliers realised that it and Ocean Spray, a cranberry juice maker based in Massachusetts who had a distribution centre in Florida to meet growing demands fo...

BPIR Categories

5.3.3 Move materials & resources
12.9 Implement sustainable business strategies

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