PZ Cussons, a UK FMCG manufacturer creatively developed its customer relationships in order to develop its business. The company explored different ways of working with major retailers for mutual benefit and held training and development workshops where staff from PZ Cussons and key retail outlets worked alongside each other to come up with original ideas. Action plans were drawn up and a platform to build on and move forward was created. The exercise opened doors and the company developed susta...

BPIR Categories

1.3.2 Determine & provide customer contact mechanisms
13.1 Develop and manage supplier/customer partnerships

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