As a result of shifts in strategic focus, DeFacto, a Turkish Apparel retailer, introduced Strategy MAPS to manage the strategic planning process more quickly and with greater focus, to provide a tool to communicate strategy, and to improve alignment. Six strategic focus areas were defined and distilled into the corporate Strategy MAP. With each objective supported by a set of measures called deFactors, the name creating a clear distinction between strategic and operational measures. Each initiat...

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2.2.4 Formulate and review business unit strategy

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