It was reported in 1997 that Zeneca, the UK pharmaceuticals group, in an attempt to link management activities to share price performance introduced the use of Value-based Management (VBM), which is based on cash-flow returns on investment. It was thought that this measure would be less complicated to use than similar profitability based measures such…

BPIR Categories

8.2.5 Leaders review org performance/capabilities
14.1.1 Design & deploy performance measurement system
11.1.4 Manage cash flow

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