As part of its business strategy, Galapagos Genomics NV, a Belgian research and development organisation, entered into strategic alliances with other pharmaceuticals where its own strengths in drug discovery and early clinical trials were complemented by its partners strengths in conducting later clinical trials, obtaining regulatory approval and marketing new drugs. However, the process led to considerable uncertainty in estimating value and price setting. To overcome the problem, Galapagos an...

BPIR Categories

2.4.5 Manage strategic alliances
4.1.4 Develop & implement marketing strategy

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