Because lithographic equipment was the most expensive component in wafer fabrication, ASML Netherlands BV, a xsemiconductor industry supplier, sold add-on enhancement packages that enabled customers to increase the output of their lithographic equipment. This led customers to achieve more wafer fabrication output, reduced chip size, and improved chip functionality. Improved output was measured under standardized test conditions. Whilst ASML could have claimed 50% of the incremental revenue and p...

BPIR Categories

4.1.4 Develop & implement marketing strategy
3.2.1 Translate customer needs into product requirements
3.4.1 Design product/process/service enhancements
13.1 Develop and manage supplier/customer partnerships

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