West Bend Co., Wisconsin is an OEM (Original Equipment Manufacturer) of automatic bread and dough appliances. It implemented a value engineering program that would both improve the small appliance while decreasing its production costs. There were two metal components that were the target for redesigning, the pan base and the bread pan attachment. West Bend engineers redesigned all the parts as stampings. Because of the time constraints and production flexibility concerns, the company outsourced ...

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3.4.1 Design product/process/service enhancements

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