The US Veterans Affairs Clinical Research Pharmacy Coordinating Centre (VACSP), a clinical trials organisation, used multiple methods to learn from and listen to customers, including Voice of the customer (VOC), feedback from clinical trial studies, information from prospective suppliers and customers, and the tracking of customer complaints. VACSP’s VOC input helped ensure that any customer’s…

BPIR Categories

1.1.7 Review customer listening & learning methods
1.3.1 Build customer relationships

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