Whirlpool introduced a 100% Consumer Commitment program, offering a full-year, free-replacement guarantee on any Whirlpool major appliance. Offering guarantees was a way to set apart products that differed little from competitors' goods. It was also is one way for local firms to emulate the overseas organisations, who were known to stand behind their products and…

BPIR Categories

6.4.1 Improve process/service performance
7.2.2 Handle warranties & claims

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