Wilson Foods Corp., the largest US seller of boneless hams then promised to refund customers' money if they could find a leaner, better tasting ham. Offering guarantees is a way to set apart products that differ little from competitors' goods....

BPIR Categories

7.2.2 Handle warranties & claims
5.5.3 Improve process/product performance

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.