BAA (British Airports Authority) launched a 'no quibble' Worldwide Guarantee, backed by 2 million pounds in advertisement spending. This activity followed the organisation's three-year long Fair Price Guarantee initiative, which promised that prices charged at BAA's airport shops would be the same price or less than on the high street. The new campaign gave customers…

BPIR Categories

7.2.2 Handle warranties & claims
6.4.1 Improve process/service performance

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