When an employee at a mid-sized US consumer goods company felt that several functions were working redundantly in the demand planning process and investigation revealed that the firm was investing nearly $4M per year of salary expenses between the Sales, Marketing, Demand Planning, and Finance resources. Personnel in each function were spending at least 25% of their time on forecasting and the ROI was calculated to be zero. Further investigation revealed that the $4M per year investment was only...

BPIR Categories

4.1.3 Develop sales forecast
5.5.2 Manage inventories

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