To portray a professional image yet appear warm and personable, maintain control but allow input as a normal function of a relationship, and be current enough to stimulate interest without consuming an inordinate amount of time. Kaiser Permanente, a US integrated managed care organisation, instituted a blog that took a unique approach. Rather than addressing…

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10.4.5 Manage external information & knowledge sharing
4.1.5 Develop & implement e-commerce strategy

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