Website speed at MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, was a key factor of influence for Website Conversion. Results from 2011 to 2014 far exceeded the results of its #1 industry competitor and in 2013 MW achieved an overall website speed of 90% against its goal of 95% and its #1 competitor of 58%. In 2015 MW achieved a speed of 99% against its goal of 99%....

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15.6.4 Market, selling & invoicing processes

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