In 2000, the website, a somewhat rundown US health advisory and product sales website, was purchased by Time Warner. The site was rebuilt and relaunched in 2001 with a few hundred carried over users. The new site had a premium membership option where members for a yearly fee a received special benefits and a…

BPIR Categories

4.1.1 Identify market segments & target customers
10.1.1 Derive info/KM requiremts from business strategies

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