To promote health awareness, in 2007 the Studer Group (SG), a US healthcare consulting firm and winner of the 2010 Malcolm Baldrige National Quality Award (Small Business Sector), launched a Wellness Programme. The initiative included bio-metric health measures for each employee, health tips via various communication methods, and reimbursing the purchase of high-protein/energy snacks to enhance the healthy eating habits of employees. SG also implemented a tobacco-free policy and offered a smokin...