Corporate Culture
Article Index
Corporate Culture
Expert Opinion
Survey and Research
Example Cases
Measure and Evaluate
Self-Assessments
Summary
References

Measure and Evaluate

The following provide some simple ideas on how corporate culture can be measured and evaluated:

Leadership Perception – Communication: The percentage of staff within an organisation that perceive there to be open communication at all levels. This benchmarking measure provides leaders with data to assist with the development of employees and knowledge focus within an organisation. Open communication is important to achieve employee involvement and satisfaction, and is also a significant factor in developing a learning environment.

Leadership – Quality Focused: The average number of hours senior managers spend focusing on quality-related matters or the average number of hours senior managers spend on quality initiatives. This measure is used to assess the involvement of senior managers in developing a quality-focused culture within an organisation.

Leadership Perception – Innovation: The percentage of staff in an organisation that perceive management as encouraging employee innovation. This measure provides data to assist in the development of an effective management approach relating to the fostering of employee participation towards a culture of innovation.

Strategy – Communication: The percentage of employees that believe communications (per period) to have conveyed organisational strategy. This measure, which can be implemented via an employee survey, can provide an indication of the effectiveness of leaders’ communications to reinforce organisational strategy, a key to the successful alignment of employees.

Teamwork/Cooperation Perception: The percentage of employees that perceive there to be a culture of teamwork and cooperation within their work environment. This measure, which can be implemented via an employee survey, provides an indication of the effectiveness of leaders in fostering teamwork and cooperation among employees.

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