The following self-assessment can be used to generate new ideas associated with customer loyalty, as well as to discover areas where an organisation’s current customer loyalty programmes might be improved.
Note the areas where no action—or partial action—is taking place within your organisation and decide whether it would be appropriate to pursue the described activity. Reflect on each of the comments and consider taking action in response to the ideas presented.
N.B.: the above self-assessment is an abridged version developed for this Best Practice Report. The full self- assessment, which was adapted from materials published by CrystalGraphics, Inc.,  may be found on the BPIR.com website.
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