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Customer Service Training
Article Index
Customer Service Training
1.1 Characteristics of Good Customer Service
1.2 Why Is Customer Service Training Important?
1.3 So You Want to Be a Great Service Manager?
1.4 The Two Sides of Customer Service Training
2.1 Examples of Customer Service Awards
2.2 Top 10 Companies with the Best Customer Service
2.3 Welcome to Excellence Customer Training Provider
2.4 Government Service Quality Award
3.1 Dubai Duty Free Offering World-Class Service
3.2 Government Service Quality Award Winner
3.3 Five-Star Benchmarking Project on Paramedic Education
3.4 International Leader in Customer Service - Samsung
3.5 International Leader in Customer Service - Disney
3.6 European Contact Centre and Customer Service Awards Winner
3.7 Top Customer Service Training Videos
4.1 Creating Value through Customer Journeys
4.2 The Handbook of Quality and Service Improvement Tools
4.3 100 Customer Service Statistics
4.4 The Entrepreneurs Guide to World-Class Customer Service
4.5 The Five Myths of Effective Customer Service Models
5.1 Technology-Based Training for Customer Service Staff
5.2 Phone Techniques for Excellent Customer Service
5.3 Dealing with Unhappy Customers
5.4 Apple Employee Training Manual Reinvents Customer Service
5.5 Three Customer Service Techniques You Need to Keep in Your Toolbox
5.6 Customer Service Workshop
5.7 Conflict Resolution Tips for Excellent Customer Service
6.1 Customer Orientation Self-Assessment
6.2 Customer Satisfaction Measurement Guide
6.3 Customer Service Surveys
6.4 Customer Metrics
7. What do business leaders say about customer service training?

5.4 Apple's Employee Training Manual Reinvents Customer Service

Source: Forbes.com, United States (date of information: 2012)
Link & Video: Apple's secret employee training manual reinvents customer service in seven ways

Application/Key learning points: This might be a short article but it reveals Apple's heartbeat for customers, and provides a glimpse of the DNA of a true Apple employee. AT&T has adopted it, the Ritz-Carlton has modified it, and many in other industries also use some version of this so-called manual. Watch the five-minute video to get a quick understanding of the Apple DNA for customer service excellence.

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