A report by Capgemini consulting show that 67% of companies do not measure the success of their big data initiatives well enough. This article discusses, with exemplars, how big data is best harnessed when it is fully aligned with organisational strategy. It will help you to be clear about your strategy and how you can…

BPIR Categories

14.1.1 Design & deploy performance measurement system
2.2.4 Formulate and review business unit strategy

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