Amazon’s vision is: "To be the Earth’s most-customer-centric company, where customers can find and discover anything they might want to buy online". The three ingredients of their vision statement are their global reach, the prioritisation of customers, and having the biggest selection of products. Similar to their vision, the mission statement comprises three ingredients: "lowest…

BPIR Categories

1.1.3 Design customer surveys
8.1.1 Leaders develop/manage org culture,vision&values

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