Southwest Airlines (SWA) has two core values - LUV and Fun”. Employees are reportedly a very happy bunch at work; SWA's philosophy of keeping employees happy has worked very well in keeping customers happy as well. The 82-page slide-share first talks about their mission and business strategy, followed by their management practices and culture. It…

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
2.2.3 Develop vision and/or mission
2.2.4 Formulate and review business unit strategy

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