Google defines the innovation potential of any organisation to be the combination of its human, intellectual, physical, market, leveraged, and financial resources. To maximize innovation and avoid the dilemmas that mature companies face, Google complements its model of top-down innovation with its own brand of entrepreneurial innovation, and open and closed innovation models. Besides having…

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.2.3 Develop&integrate technology/innovation into concept
8.1.1 Leaders develop/manage org culture,vision&values
8.2.2 Create an environment for empowerment/innovation

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