NCVO Knowhow Non-profit offers advice and support for voluntary organisations. This article addresses the what, why, where and how of a campaign, and the essentials and specific measures of its monitoring and evaluation. There are several interesting links in this article with ample information on planning and analysing the campaign issue, and its execution and funding....

BPIR Categories

2.5.1 Communicate policies & strategies
14.1.1 Design & deploy performance measurement system

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