There are numerous business applications/purposes of surveys; common ones are: Soliciting the views or opinions on a planned or existing product, service, or system/ organisation. In this article, Part 2 of a four Part series, Dr. Tariq A. Aldowaisan, Associate Professor at Kuwait University and the Managing Director Gulf Lead Consultants, discusses the trade-off between…

BPIR Categories

1.1.3 Design customer surveys
1.1.5 Conduct customer surveys
2.1.1 Analyse & understand competition
2.1.9 Assessment of the internal/external environment

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