There are numerous business applications/purposes of surveys; common ones are: Soliciting the views or opinions on a planned or existing product, service, or system/ organisation. In this article, Part 4 of a four Part series, Dr. Tariq A. Aldowaisan, Associate Professor at Kuwait University and the Managing Director Gulf Lead Consultants, continues presenting the remaining…

BPIR Categories

1.1.3 Design customer surveys
1.1.5 Conduct customer surveys
2.1.1 Analyse & understand competition
2.1.9 Assessment of the internal/external environment

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