Cruces University Hospital (CUH), Spain, achieved a paradigm shift in which they abandoned a paternalistic approach and introduced a practice whereby citizens became active agents of their health management. CUH also anticipated patient needs and expectations, offering attractive and sustainable value propositions not usual in a public hospital and ensured that people had the necessary…

BPIR Categories

13.9 Anticipate public concerns
2.2.1 Obtain stakeholder input into strategy formulation

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