Little empirical research exists on the measurement of strategic planning effectiveness. The authors propose anew approach: the strategic planning index (SPI). The SPI is tested on the hotel sector. Findings suggest that the SPI can be particularly useful for corporate and hotel unit managers in evaluating their strategic planning processes. evaluating the current effectiveness of…

BPIR Categories

2.2.4 Formulate and review business unit strategy
14.1.7 Review/evaluate performance measurement system.

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.