Mission, vision and values statements are widely recognised as being integral to organisations. The article summarises the agenda and various philosophies of crafting mission, vision and values statements in a way that people can understand, both internally and externally. Though the 3 terminologies are fundamentally understood by most, the expression of these terminologies can differ widely across industries and cultures. The many examples will give you a flavour of these differences, and how t...

BPIR Categories

2.2.3 Develop vision and/or mission
8.1.1 Leaders develop/manage org culture,vision&values

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