Public Awareness Campaign – Promoting cycling in Europe

Promoting Cycling for Everyone as a Daily Transport Mode (PRESTO) is a project of the EU’s Intelligent Energy Europe Programme granted by the Executive Agency for Competitiveness and Innovation (EACI). The Presto Policy Guide presents: 1) Challenges and how to influence people to overcome them with Segmentation, 2) Targeting and Promotion Messages, 2) Analysis of…

BPIR Categories

13.9 Anticipate public concerns
2.5.1 Communicate policies & strategies