Promoting Cycling for Everyone as a Daily Transport Mode (PRESTO) is a project of the EU’s Intelligent Energy Europe Programme granted by the Executive Agency for Competitiveness and Innovation (EACI). The Presto Policy Guide presents: 1) Challenges and how to influence people to overcome them with Segmentation, 2) Targeting and Promotion Messages, 2) Analysis of…

BPIR Categories

13.9 Anticipate public concerns
2.5.1 Communicate policies & strategies

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