This excellent 13-page article explains the elements of a successful awareness raising campaign, with special focus on adult learning and health. Awareness raising campaigns are recognised as the most efficient and effective means of communicating information especially to the general public11. Still, not all of them are effective in terms of influencing people’s beliefs and…

BPIR Categories

2.5.1 Communicate policies & strategies
13.9 Anticipate public concerns

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.