To achieve Quality Excellence it is necessary for top leadership to cultivate a state of mind that is obsessed with the concept, and seek to embed it in the organisational DNA. This article posits that Quality is a powerful mantra to reach across a nation's established and new businesses. To recognize, highlight and celebrate the success of firms in their pursuit of Quality Excellence India’s Ramkrishna Bajaj National Quality Awards (RBNQA) was launched in 1997. The awards are now a nationally...

BPIR Categories

14.3.4 Conduct a business excellence assessment.
15.2.1 Customer satisfaction, accolades, awards

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