Baldrige divides all stakeholders into two groups: Customers and stakeholders; and, Suppliers partners and collaborators. Customers and stakeholders – these are your key market segments, customer groups, and stakeholder groups and their key requirements and expectations for your products, customer support services, and operations. Suppliers, partners, and collaborators – these play a role in producing…

BPIR Categories

4.1.1 Identify market segments & target customers
2.2.1 Obtain stakeholder input into strategy formulation

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