The article provides 12 great examples of what a vision or mission statement should be. While they all appear very different, the fundamental concepts surrounding the construction of these statements are similar. For example, “Sweetgreen” mission statement not only tells you what the company does, it is meant to align with your values as well.…

BPIR Categories

2.2.3 Develop vision and/or mission
8.1.1 Leaders develop/manage org culture,vision&values

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