The article highlights why mission statements are imperative for organisations to thrive in the industry in which they compete. The article describes and gives examples of accurate mission statements which are uninspiring and boring, but not necessarily wrong, . You will also find useful tips and references to help you to polish the development of…

BPIR Categories

2.2.3 Develop vision and/or mission
2.2.4 Formulate and review business unit strategy
8.1.1 Leaders develop/manage org culture,vision&values

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