Using Strategic Foresight to Design the Future Customer Experience
Discover why a 175-year-old company, Lindström that has evolved from a textile dying house and laundry to a global textile-service house decided to conduct a future deep dive to deepen the understanding of future changes and predict how will work and customer behaviour look like in 2025. Jussi Leskinen, Director of Customer Experience Management and…
BPIR Categories
1.3.1 Build customer relationships
2.2.4 Formulate and review business unit strategy
2.2.3 Develop vision and/or mission
2.1.9 Assessment of the internal/external environment