This measure provides an indication of how many orders are shipped within 24 hours, an issue that is frequently a key factor in satisfying customers. This appropriateness of this measure relies upon the nature of the product or service.
BPIR Categories4.2.1 Manage sales & sell products & services
15.6.9 Delivery of products
15.2.3 Product performance e.g. quality/delivery/value
5.4.2 Deliver products to customers