A gauge of how easy it is for consumers to gather and understand (or navigate) information about a brand, how much they can trust the information they find, and how readily they can weigh their options. A Harvard Business Review study of what made consumers “sticky”- that is, likely to follow through on an intended…

BPIR Categories

15.2.3 Product performance e.g. quality/delivery/value
15.6.10 Information, knowledge management, & IT

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